I had purchased this variety and the planting instructions recommended removing the blooms until the end of June. Only a few, tiny berries appeared in July and August and I was certain that I was a huge gardening failure.
BUT...after the hot days of summer disappeared, the berries kicked into high gear. I picked right up to the first frost.
However, last fall's production is nothing compared to this spring. I've already picked around 10-15 pints in less than 2 weeks. These berries are huge and sweet.
Proof that I am strawberry diva :)
P.S. A good friend recommended this book to me. After reading the book, I decided to return to gardening and focus on purchasing more local products. It's a good read for anyone who is interested in eating better and helping their local farmers.